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Habitat for humanity content creation
Habitat for humanity content creation

CASE STUDIES

HABITAT FOR HUMANITY

THE GOAL

Develop engaging and educational content that promotes Habitat for Humanity homeownership, builds understanding, and educates the community on available tools and resources.

THE PLAN

  1. Educational Posts:

    • Topics: Homeownership benefits, financial wellness, and Habitat for Humanity tools.

    • Format: Infographics, articles, and cohesive strategies to engage stakeholders.

  2. Expert Positioning:

    • Content: Articles and videos featuring subject matter experts and impactful statistics.

    • Focus: Position Habitat for Humanity as a trusted resource in financial wellness and homeownership.

  3. Consistent Branding:

    • Approach: Ensure all content aligns with Habitat for Humanity’s branding and mission.

    • Style: Approachable and educational, appealing to a wide audience.

THE OUTCOME

  • Increased Engagement: Over 50% month-over-month engagement increase on Facebook and Instagram.

  • Enhanced Visibility: Positioned Habitat for Humanity as a subject matter expert and valuable community resource.

CONCLUSION

This strategy effectively educates and engages the Pierce County community, promoting Habitat for Humanity homeownership and financial wellness while significantly boosting social media engagement.

Instagram feed of content creation
Instagram analytics for content creation

THE GOAL

Develop engaging and educational content that promotes Habitat for Humanity homeownership, builds understanding, and educates the community on available tools and resources.

THE PLAN

  1. Educational Posts:

    • Topics: Homeownership benefits, financial wellness, and Habitat for Humanity tools.

    • Format: Infographics, articles, and cohesive strategies to engage stakeholders.

  2. Expert Positioning:

    • Content: Articles and videos featuring subject matter experts and impactful statistics.

    • Focus: Position Habitat for Humanity as a trusted resource in financial wellness and homeownership.

  3. Consistent Branding:

    • Approach: Ensure all content aligns with Habitat for Humanity’s branding and mission.

    • Style: Approachable and educational, appealing to a wide audience.

THE OUTCOME

  • Increased Engagement: Over 50% month-over-month engagement increase on Facebook and Instagram.

  • Enhanced Visibility: Positioned Habitat for Humanity as a subject matter expert and valuable community resource.

CONCLUSION

This strategy effectively educates and engages the Pierce County community, promoting Habitat for Humanity homeownership and financial wellness while significantly boosting social media engagement.

Instagram feed of content creation
Instagram analytics for content creation

CLIENT LOVE

Tacoma/Pierce County Habitat for Humanity has been working with Sincerely Symone since July of 2023, and it's been an incredible lift for our organization. Symone is creative, nimble and attuned to best practice in her sector. Moreover, she is eager to be a true partner—excited to train staff and volunteers on how to best contribute to our social accounts, and actively engaged in elevating our storytelling. We are thrilled to have Sincerely Symone as part of the Habitat family!

Beth Brooks, Manager, Donor Experience & Storytelling Tacoma/Pierce County Habitat for Humanity

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Sincerely Symone is your trendsetting hub for authentic social media management.

We bring fresh ideas and carefully curated strategies to the table, ensuring your brand stands out in today's dynamic digital landscape. Let's embark on a journey of social media success that's as stylish as it is effective.

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